We designed this questionnaire in order to conduct audience research.
Our target audience are dominantly British teenagers/students since our thriller film 'Dead Giveaway' revolves around a group of British teens, enabling our audience with the chance to relate. Furthermore, each character possesses a different personality and social status within the group, which can be reflective of teen friendship groups in real-life, allowing the audience to perhaps identify with certain characters they feel most alike to.
Because we had already established our target audience, we handed out this questionnaire to a number of our friends and siblings, ranging from the ages 15-18, and then collected the results for analysis.
Most common results:
1.) Horror/Thriller - Our sample gave evidence that this genre is popular amongst teenagers and we felt glad we were aiming our thriller film at a teenage audience.
2.) 'I find the genre and build up of tension exciting.' - Most answers were similar to this one and we concluded that tension and suspense are key conventions of thriller films. Therefore, our opening sequence had to be gripping and mysterious in order for our viewers to become enticed and eager to watch the whole film and follow the story.
3.) Once a month - We initially thought the answer to this question would be that our target audience visit the cinema more often. This result maybe due to the fact their is a deficiency of horror/thriller films specifically aimed at teens/students.
4.) Friends - This suggests our audience are very sociable and enjoy sharing the film experience together. Our film is based on a corrupt group of teenage friends and this can make it identifiable with our audience.
5.) Full time/part-time student - Teenage students are most likely to be interested in our film, making our target audience more specific.
6.) 'Good acting and believability.' - We thought many gave this answer as they feel verisimilitude of the film is extremely significant and a successful film should be able to create this sense of realism from an opening sequence, which is what we aspired to do.
7.) Included: 'I Am Number Four', 'Black Swan', 'Rango', 'Unknown' - 'My friend recommended it and the trailer caught my interest.' - The majority of the films listed were psychological thrillers but comedy animation films such as 'Rango' and 'Despicable Me' were also popular. Such films have had strong marketing campaigns which have gained mass media attention and have released merchandise. We think releasing a soundtrack for our thriller film would be effective as this type of synergy would give us another platform to gain recognition and success for our film.
8.) Included: 'Donnie Darko', 'Inception', 'Clueless' - There was a mixture of recent psychological thrillers and classic comedies, signifying the wide taste in films from our audience.
9.) 'They create adrenaline and suspense in the audience and usually have a mysterious storyline.' - All answers were very similar to this one and it reinforced the idea that creating suspense, mystery and a build up of adrenaline within our audience will keep them watching.
10.) Included: 'Sorority Row', 'Shutter Island', 'Prom Night' - Films given were primarily recent American thrillers that have all made it straight to the cinemas. However, this only made us more determined to create a low-budget British film that is worthy of cinema release and we thought focusing on the narrative and camera shots would help us achieve this goal.
Sophiya Ali
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